Different Types of Digital Marketing Campaigns - AWEBCO (2023)

Table of Contents

Search Engine Optimization

Pay-per-Click Ads

Social Media

Email Marketing

Influencer Marketing

What Types of Digital Marketing Campaigns Will You Use?

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Digital marketing campaigns are critical to the success of every business aiming to create a strong online presence. Your campaign will make people more aware of your business, plus they will understand what makes your company interesting and useful to them.

You can plan a campaign by looking at the many types of marketing options available and how they all work. You’ll see there’s a choice that fits your needs when you look at what’s open for your business.

The options you can choose from are varied based on how you want to convey your messages to people. You must look at how you’re planning your messages and that you have a clear idea of what will work in each situation. You can go further in your marketing efforts if you know what types of digital marketing campaigns fit the objective.

Search Engine Optimization

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One of the most effective and important forms of digital marketing is SEO. Search engine optimization involves creating online content that is easier to find on a search engine. You can use many types of SEO campaigns for your business:

  • On-page SEO involves preparing blog posts, product and web copy, and a fully functioning, responsive website that is easy to navigate.
  • Off-page SEO entails backlinks, descriptive search engine listings, and the proper use of practices like metas and alt tags.
  • A technical approach can involve site indexing or managing your website to load in less time. One of these SEO campaigns can also include producing a mobile-friendly website.

SEO efforts are about trying to make your content more relevant and authoritative to a search engine. People look for content on search engines more than any other place, so building a website that is easy to find and review is always essential. This is accomplished by using the right keywords and the best website layout.

Pay-per-Click Ads

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You can also use pay-per-click or PPC ads in your digital marketing campaigns. PPC campaigns involve producing advertisements that link to your website or other landing pages. They will connect with certain keywords or other details you wish to use as part of the advertisement.

The keywords can be relevant to your products and services, but they should also be related to what people are searching for online. You’ll need to plan your PPC campaigns well, as you don’t want to spend money on clicks from people who might not be interested in what you provide.

PPC ads are among the best types of digital marketing to integrate, but it works best when you think about promoting your content. Plan your keywords and other ad points to ensure you’re producing useful ads that will get viewers to take action.

Your budget is also essential to the success of your project. Whether you appear on a search engine could depend on how much you are spending on each advertisement you plan for your campaign. You can use different values for each PPC ad you plan, including unique values for whatever keywords you want to target.

Search Ads

Search ads are the most prominent PPC ads you can use for digital marketing campaigns. These include ads you can post on search engines like Google, Bing, and Yahoo. You’re more likely to be seen through these ads, plus you can prepare as many details in your ad listings as you’d like.

Using search ads is ideal when finding a digital marketing campaign strategy. But any search ads you prepare should be chosen based on what you want to promote the most. You can also add localization features in your search ads, although they should be relevant to your area and whatever demographics you’re targeting.

These advertisements will take up less space than most others. You’ll need to determine how you’re going to share info with people while using as little room as possible. You must be concise when planning a search ad, especially when you’re limited to a few dozen characters.

Some search ads can be boosted with links to specific parts of your website. These include links that illustrate some of the more prominent functions you might provide through your website or directly to product pages. Anything that makes your content more visible online will be worth linking to as part of these campaigns.

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Display Ads

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Another type of pay-per-click advertising, display ads provide a more visual approach to whatever you are marketing. These ads can work in digital marketing campaigns that require more detail on what you’re providing, or in cases where you want to illustrate what you offer to people.

You can use display ads that promote your products or services across many websites and other channels. These include ads that can be targeted to specific audiences based on what platforms you use. You can add these messages on various websites that people who might be interested in your work will be more likely to visit.

Some types of digital ads you can use include:

  • Banner ads or online billboards, which may feature either static or moving images
  • Video ads, including ones that appear on websites that support certain video ad platforms
  • YouTube ads, which can be linked to specific keywords through its algorithm

Digital ads let you showcase more facets of your business and what people should know about your products or services. But they are only visible when you employ the best keywords and target these towards audience members that might be searching items related to what you’re offering.

These digital ads should also be easy to load. They shouldn’t be tough to manage or read, especially since people may not be interested in what you have to say if they find what you are posting is too complicated or rough to understand.

Remarketing Ads

Google remarketing ads are a smart way to reach potential customers who have already visited your site.
Google’s algorithm uses cookies to identify the browsers and customize the advertisements they see. The ads start showing up on other websites while they browse after they’ve left your site.

One idea would be to run a search campaign first, sending them to a specific page, and then use that list of visitors to run a separate remarketing campaign towards.

Social Media

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Social media PPC is another type of digital marketing campaign to explore in your efforts. These ads involve posting messages on social media websites that will be visible to people based on various parameters you set up. These include ads people will see based on demographics, location, and other factors.

Social media campaigns are exciting for how they can be easy to share with friends or family members. People can forward your messages to many people who might have an interest in what you provide. It makes for one of the best types of digital marketing you could consider for your business.

The social media campaign you plan should be chosen based on the unique audience you wish to target. All social media sites attract different target audiences. For example, LinkedIn is useful for professionals, while Pinterest may be ideal for the artistic types out there.

Be sure when planning your social media PPC ads that you find a solution that fits well and reaches the audience you want to reach in your project.

Your social ads also need to be short and easy to understand. You can plan your marketing messages based on what you want to convey here, but you must be careful when figuring out what you’re going to say on a social media platform. Keep things basic and you will have an easier time going forward with whatever promotions you plan on managing.

Email Marketing

Different Types of Digital Marketing Campaigns - AWEBCO (5)

Email marketing is the process of sending messages from a business to a list of people who have provided their email addresses and consent to be emailed from one method or another.

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Businesses use email marketing to reach out to past and potential customers and provide them with information about their products and services.

Organizations typically use email marketing campaigns to generate revenue, increase sales, and share information with customers.

It can be used to build customer loyalty and create a sense of community by providing customers with exclusive offers and discounts or by sharing company news.

Setting up your email marketing campaigns and building your client email list is easy with the help of a software like ActiveCampaign.

Not only can you store all of your clients and their information in this software as a CRM (customer relationship manager), you can also create campaigns that will automatically send emails based on how you set them up.

These emails can also be personalized to include things like their names or products they have viewed or purchased in the past.

By using a CRM with email automation software, you can create campaigns to email people in several ways, such as:

  • Broadcast emails to your entire list at once
  • Automatically send emails when a visitor or client performs an action on your website
  • Grouping your clients in your CRM and sending specific emails to those groups
  • Set up an automated email funnel to slowly drip-feed sales and nurturing emails over time
  • Schedule emails to send on birthdays, holidays, and anniversaries, etc.

However, email marketing is only effective with a high-quality list of qualified emails to send to.

That would be current clients, future clients, cold leads, warm leads, etc.

Here are some other tips for building your email marketing list with engaging lead magnets to secure their emails:

  • Offering discounts and coupons to visitors who sign up to your email list
  • Give away a free tool, template, or short ebook that will help potential customers
  • Provide a service catalog that you can send to those who provide their email address
  • Host a webinar or pre-recorded video that your visitors would be interested in
  • Free quotes, free consultations, scheduling a free appointment

Influencer Marketing

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Influencer marketing is another choice to think about when promoting your business online. This option involves user-generated content that comes from parties who have a strong online following.

You can hire outside influencers or experts in your field to prepare promotions that will link to your website or landing pages. These people can promote your work to their followers and other interested parties that come to their profile.

Influencer campaigns are ideal when you understand who is running these projects and the potential outreach that can be achieved. Be sure whoever you hire is passionate about your product or service and holds a vested interest in the project. The influencer should also be ready to talk about whatever may interest people the most about what you have to offer.

You’ll also have to keep in regular contact with your influencers to see what they’re looking for or if you need to provide further information on something to help them be successful. All influencers may have different demands or interests. The best influencers will stay loyal to you, but they will appreciate your business more when you show your trust and interest in them as well.

What Types of Digital Marketing Campaigns Will You Use?

You’ve got a full spread of digital marketing campaigns to explore when promoting your business. Whether you want to use SEO content, PPC ads, social media, or all of the above, these efforts will boost your online presence.

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The experts here at AWEBCO are ready to assist you with whatever digital marketing campaigns you want to run. Contact us today at 217-903-5999 for help with choosing the right solutions for your business!

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2 responses to “Different Types of Digital Marketing Campaigns”

  1. Matilda Holloway says:

    March 10, 2022 at 12:30 pm

    Thanks for sharing this useful tips. Looking forward for more of this blog posts.


  2. Logan Torres says:

    June 22, 2022 at 6:26 pm

    Such a great read regarding an overview of digital marketing as well as the various types and their benefits for continued business success. Thanks for this.

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What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 5 pillars of a digital marketing campaign? ›

A fundamental digital marketing strategy can and should be structured around the main aspects of an online presence, starting with the 5 pillars of marketing — website, SEO, social media, content, and Ads.

What is a digital marketing campaign? ›

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company's conversion rate.

What are the 3 main types of digital ads? ›

In short, there are only a few types of digital display advertising you can create. Those types of display ads are: Static, flash, and video. Most display ads are composed of an image with text, including a call to action. The most used types of digital display advertising are formatted according to very simple rules.

What are the types of digital marketing campaigns? ›

The 8 Most Popular Types of Digital Marketing
  • Pay-Per-Click (PPC)
  • Search Engine Optimization (SEO)
  • Social Media Marketing.
  • Content Marketing.
  • Email Marketing.
  • Influencer Marketing.
  • Mobile Marketing.
  • Viral Marketing.
30 Jun 2021

What are the 6 components of a marketing campaign? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What are the 7 P's of digital marketing? ›

Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P's” mix elements.

What are different types of campaigns? ›

Let's look at what makes each one special.
  • Brand awareness campaign. ...
  • Rebranding campaign. ...
  • Search engine marketing campaign. ...
  • Social media marketing campaign. ...
  • User-generated content (UGC) marketing campaign. ...
  • Email marketing campaign. ...
  • Public relations campaign. ...
  • Product launch campaign.
26 Jul 2022

What are examples of digital campaigns? ›

Digital campaigns may be done through various methods, including display advertisements, online videos, search engine marketing, paid social ads, and social media posts. Digital marketing is also less costly than traditional advertising and enables you to monitor outcomes daily and make adjustments as required.

How many campaigns are there in digital marketing? ›

Broadly there are three types of marketing campaigns based on three goals as mentioned below: Customer acquisition campaigns. Conversion campaigns. Retention and trust campaigns.

What are the types of platforms you use to be part of a social campaign? ›

Social Media Platforms Examples
  • 1. Facebook. ...
  • Instagram. ...
  • Twitter. ...
  • Tiktok. ...
  • Pinterest. ...
  • Linkedin.
17 Oct 2022

What are 3 different types of influencer marketing campaign activations? ›

I'll cover six types of influencer marketing campaigns:
  • Sponsored content.
  • Reviews.
  • Competitions and giveaways.
  • Product and content collaborations.
  • Long-term ambassadors.
  • 'Takeovers' on your platforms.
18 Dec 2020

What is an example of a marketing campaign? ›

Example. Apple started its Instagram account in 2017 with the #shotoniphone campaign. In this campaign (still ongoing), the company has been posting quality photos and videos taken on iPhones. It's a great way to promote those crucial selling points of its products.

What are the 12 types of advertising? ›

Here are 12 prominent types of advertisements and their benefits:
  • Online advertising. ...
  • SMS advertising. ...
  • Product placement advertising. ...
  • Paid search advertising. ...
  • Social media advertising. ...
  • Native advertising. ...
  • Display advertising. ...
  • Print advertising.
18 May 2022

What are the 8 types of advertising? ›

The 8 main types of online ads include product listing ads, display ads, demand-side platform ads, affiliate ads, native ads, social media ads, video ads, and email ads.

What are the 4 types marketing? ›

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.

What are some of the best digital marketing campaigns? ›

5 Best and Successful Digital Marketing Campaigns with Examples
  • 1) Oreo – “You Can Still Dunk in The Dark” wins Hearts:
  • 2) McDonald's – Stay Ahead Through Innovation:
  • 3) JetBlue – Customer Service at its Best:
  • 4) Dove – Self Esteem is Real Beauty:
  • 5) Airbnb – Generating Leads Through User-Friendly Content:
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What is the 3 major part of digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What are the 7 stages of marketing? ›

7 Steps for a Successful Marketing Plan
  • Step 1 – Understand Your Market and Competition. ...
  • Step 2 – Understand Your Customer. ...
  • Step 3 – Market Niche Definition. ...
  • Step 4 – Develop Your Marketing Message. ...
  • Step 5 – Determine Your Marketing Medium(s) ...
  • Step 6 – Set Sales and Marketing Goals. ...
  • Step 7 – Develop Your Marketing Budget.

Which are the 7 main sections of the marketing plan? ›

Here are the essential components of a marketing plan that keeps the sales pipeline full.
  • Market research. Research is the backbone of the marketing plan. ...
  • Target market. A well-designed target market description identifies your most likely buyers. ...
  • Positioning. ...
  • Competitive analysis. ...
  • Market strategy. ...
  • Budget. ...
  • Metrics.
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What are the 4 elements for a successful digital marketing plan? ›

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

What are the six I's in digital marketing? ›

Explore the characteristics of the media of e-marketing using the 6 'I's of Interactivity, Intelligence, Individualisation, Integration, Industry structure and Independence of location.

What are the 7 P and 4c in marketing? ›

In services marketing, an extended marketing mix is used, typically comprising 7 Ps ( product, price, promotion, place, packaging, positioning and people), made up of the original 4 Ps extended by process, people and physical evidence.

What are the 5 C's of marketing? ›

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.

What are the 5 stages of the digital marketing life cycle? ›

The digital marketing cycle stems from the idea that every digital campaign experiences five stages of 'life': setup & strategy, implementation & traction, conversion, expansion and viral growth.

What are the 10 steps to creating a digital marketing strategy? ›

How to create a digital marketing strategy in 10 steps
  1. Step 1: Create a customer persona. ...
  2. Step 2: Identify your goals and tools. ...
  3. Step 3: Focus on blogging. ...
  4. Step 4: Evaluate existing digital marketing channels. ...
  5. Step 5: Automate marketing. ...
  6. Step 6: Nail mobile optimization. ...
  7. Step 7: Make it easy for customers to reach you.
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What is a campaign in marketing? ›

A marketing campaign is a strategic sequence of steps and activities that promote your company's product or service, with a specific goal in mind. Campaign efforts may involve a range of media, such as radio, television, in-person events, and digital media.

Why are marketing campaigns important? ›

Marketing campaigns can increase your brand awareness and enable you to reach new customers. They also inform your target market about your latest products and services, build reputation, and engage consumers. In other words, they are absolutely vital for any business.

What are some of the best campaigns? ›

  • Nike: "Just Do It" Campaign. ...
  • Pepsi: The "Is Pepsi OK?" Campaign. ...
  • 3. California Milk Processor Board: "Got Milk?" Campaign. ...
  • Dove: "Real Beauty" Campaign. ...
  • Old Spice: "The Man Your Man Can Smell Like" Campaign. ...
  • Coca-Cola: "Share a Coke" Campaign. ...
  • Snickers: “You're not you when you're hungry.” ...
  • GoPro: “Awards” Campaign.
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Why is digital campaign important? ›

Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service.

What are the latest marketing campaigns? ›

As we saw in 2020, many brands have created innovative and engaging advertising campaigns throughout the COVID-19 pandemic.
The best marketing campaigns of 2021
  1. Dove's reverse selfie. ...
  2. Fitbit's what's strong with you? ...
  3. Apple's Hollywood in your pocket. ...
  4. Reddit's five-second Super Bowl campaign. ...
  5. Lego's rebuild the world.

What are the most important factors in a digital marketing campaign? ›

Ensure your website is informative, with a clear layout, strong branding design, and most importantly, great content. You should also monitor your competitors' websites regularly to ensure you can drive forward your product's unique selling points and engage in the latest industry trends.

What are the 13 types of social media? ›

  • Social Networks. The primary goal of social networks is to help you connect with people, build communities and groups, share ideas, interests, and information. ...
  • Messaging Apps. ...
  • Photo & Media Sharing Apps. ...
  • Blogging & Publishing Networks. ...
  • Interactive Apps. ...
  • Discussion Forums. ...
  • Bookmarking & Content Curation. ...
  • Review Networks.
29 Jul 2021

How do you promote a campaign? ›

  1. 4 easy ways to promote your campaigns. Nov 9, 2022•Emma. ...
  2. 4 easy ways to promote your campaigns.
  3. Enable social sharing. ...
  4. Post your campaign to your social sites. ...
  5. Promote your signup form on social media. ...
  6. Use the follow or social block in your campaign.
9 Nov 2022

What are the 10 different types of influencers? ›

Keep reading to get all of your questions answered. We're going to cover 12 types of influencers: Nano influencers (1K–10K followers)
Let's get started!
  • Nano Influencers (1K–10K followers) ...
  • Micro Influencers (10K–100K followers) ...
  • Macro Influencers (100K–1M followers) ...
  • Mega Influencers (1M+ followers)
15 Jul 2022

What are the 4 types of influencers? ›

4 Types of Influencers: from Nano Influencers to Celebrities
  • Nano Influencers. Those influencers that range from 1K to 5K followers. ...
  • Micro Influencers. Micro influencers are always a great resource because they have from 5K to 50K followers. ...
  • Mega Influencers. From 500K followers up.

What is a marketing campaign name? ›

The basic idea with a campaign name is to give the advertiser an idea of what the goal with the ads in the campaign is, the audience the campaign is targeting and which product it is promoting, etc.

What are campaigns in SEO? ›

What Is an SEO Campaign? An SEO campaign is a coordinated effort to improve a website's search engine rankings. Common elements of SEO campaigns include finding keywords, publishing content, and creating backlinks.

What are campaign ideas? ›

8 marketing campaign ideas you can roll out yourself
  • Keep customers informed with an educational campaign. ...
  • Build a referral program from scratch. ...
  • Connect with influencers to raise brand awareness. ...
  • Create buzz with a contest or giveaway. ...
  • Engage customers with a user-generated content campaign.
3 Feb 2022

What are the 4 basics of marketing? ›

The marketing mix is fluid, allowing the marketing team to be able to emphasise any one area as needed based on marketing conditions and what's best for the targeted audience. The 4 basic marketing principles are product, price, place and promotion.

What are the 4 functions of digital marketing? ›

The most prosperous digital marketing strategies use a multi-channel approach.
  • Content Marketing. ...
  • Search Engine Optimization (SEO) ...
  • Search Engine Marketing (SEM) ...
  • Social Media Marketing (SMM)
10 Apr 2019

What are the 4 steps of digital advertising? ›

  • Step 1: Build a website. Most digital marketing plans should begin with the website, Brooks said, as that's the primary place where you will turn site viewers into prospects and customers. ...
  • Step 2: Attract customers to the site. Now, your website is built. ...
  • Step 3: Retain customers. ...
  • Step 4: Evaluate the strategy's success.
6 Jun 2019

What are the 7 strategies of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 2 main types of marketing? ›

There's only two types of marketing; sales promotion and brand marketing...

What are the 8 parts of marketing? ›

Start with a solid marketing plan with these 8 components:
  • Market Research. First, you need to understand the environment that you are selling in by using tools like a SWOT Analysis. ...
  • Target Audience. ...
  • Market Strategies. ...
  • Goals & Objectives. ...
  • Media & Tactics. ...
  • Budget and Action Plan. ...
  • Metrics. ...
  • Content Plan & Schedule.
30 Jan 2017

What are the 5 stages of marketing? ›

The Five Stages of Sales-Marketing Alignment
  • Stage 1: Start-Up Selling.
  • Stage 2: Success Selling.
  • Stage 3: Scalable Selling.
  • Stage 4: Guided Selling.
  • Stage 5: Collaborative Selling.
3 May 2019

What are the 5 rules of marketing? ›

Five Golden Rules of Marketing
  • Marketing is not about you and it never will be. BRAND MANAGEMENT. ...
  • What others say about you is more important than what you say about you. MESSAGE MANAGEMENT: ...
  • Your highest performing salespeople are free. CUSTOMER MANAGEMENT. ...
  • Measure the right things. SURVIVAL MANAGEMENT. ...
  • In conclusion.
31 Mar 2020

What are the 5 benefits of digital marketing? ›

Top Advantages of Digital Marketing
  • Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. ...
  • Local Reach. ...
  • Lower Cost. ...
  • Easy to Learn. ...
  • Effective Targeting. ...
  • Multiple Strategies. ...
  • Multiple Content Types. ...
  • Increased Engagement.
18 Oct 2022

What are the 3 principles of digital marketing? ›

This methodology, which is central to the key components of digital marketing, comprises three principles: initiate, integrate, and iterate. Collectively, this is referred to as the 3i Principles. The principles are designed to get you to think about a digital marketing strategy or campaign from start to finish.

What are 3 advertising methods? ›

Communication Media

Print—Primarily newspapers (both weekly and daily) and magazines. Audio—FM and AM radio. Video—Promotional videos, infomercials.


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