How to Write Effective Product & Service Descriptions - HostPapa Blog (2023)

(Last Updated On: March 7, 2022)

The way you write your product or service descriptions has a direct effect on your sales figures, but many small business owners pay little attention to their product or service descriptions.

On most websites, especially online stores, you’ll find product descriptions that are just walls of text, offering nothing but basic information. Sometimes, descriptions are just copied straight from the manufacturer’s website.

Any business selling products or services online should avoid that approach – it’ll cost you sales. According to a report published by the Nielsen Norman Group, 20% of abandoned purchases are the result of “incomplete or unclear” product information.

This means that, if you write high-quality descriptions for your products or services, you can expect your sales to increase.

In this article, we’ll show you how to do that. Let’s start with the basics.

  • What is a Product Description?
  • What is a Service Description?
  • Why is a Production Description So Important?
  • How to Write a Good Description for a Product
  • Product Description Examples
  • Service Description Examples

What is a Product Description?

In simplest terms, a product description is marketing text or copy that describes what a product is all about and why it is worth spending money on. Product description fulfils two purposes: supplying important product information to customers and compelling them to buy it.

A product description should include three basic criteria: the problems your product solves, the value for customers, and what makes it better than the competition – a unique selling point.

What is a Service Description?

Since services greatly differ from products, especially in up-and-coming businesses, we need to consider them separately. A service description includes information about the service, how it’s provided and used, and what the customers will get from this service.

A description of the service includes its functional and non-functional properties, such as interfaces and usage – however, all of these factors greatly vary from one service to another.

Why is a Product Description So Important?

Did you know that 88% of customers research a product before they buy it? That’s true whether they’re shopping in a physical store or online.

Today’s tech-savvy customers want detailed information about any new product or service they’re considering buying. And remember, as mentioned above, 20% of purchases are abandoned because customers can’t find the detailed information they need.

So, clearly, product and service descriptions do matter. But the question is, why?

  • They highlight value. When a customer considers purchasing what you have to offer, the only question in their mind is, “How is this going to benefit me?” If your description answers that question, it can convince a potential customer to pull the trigger on a purchase.
  • They describe the benefits. Every product or service has features directly tied to its benefits. A good description emphasizes those benefits, increasing the desire for your products or services.
  • They showcase your unique selling point. What makes your products or services different from your competitors’? A good description will clearly communicate that difference to your audience, so your offering stands apart from other, similar options in the market.

In the simplest terms, a great product or service description is vital because it will quickly answer the most pressing questions about what you sell. That makes it easier for customers to decide whether to buy.

How to Write a Good Description for a Product

When writing product or service descriptions, your top-most priority should be to make them as clear and concise as possible. They’re not the right place to crack jokes, use fancy words, or show off with insider lingo.

Clear and concise descriptions will help you get your message across to your audience more easily, which means you’ll make more sales.

You don’t have to take our word for it. An article published by the Nielsen Norman group backs up this idea:

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“In our recent usability study with domain experts in science, technology, and medical fields,
we discovered that even
highly educated online readers crave succinct information
that is easy to scan
, just like everyone else.”

While writing clearly is a must when creating product and service descriptions, it’s not the only thing you’ll need to do to make them stand out.

In this section, we’ll discuss several ways you can take your descriptions to the next level.

Keep Your Target Audience in Mind

Before you write a single description, the first thing you should do is research your target audience.

Your target audience is that category of people most likely to buy your products or services. For example, if you’re selling phone accessories, your target audience might be tech-savvy people under the age of 50 who own an Android phone or iPhone.

Once you figure out who your target audience is, you’ll be able to move on to the next step, which is to gather information about them that relates to what you’re selling.

Returning to our phone accessories example, someone in that line might want to research the most popular phone accessory and how much people are willing to pay for it. They may look into which accessories people are frustrated by, and which accessories people wish existed.

Basically, you have to find out the unique wants your audience has, and learn about the problems they’re facing. Once you find that information, you can frame your product and service descriptions in a way that relates to your target audience.

Focus on Your Headlines

It doesn’t matter whether you’re creating an online store or a website landing page for your products or services. The fact is, on either one, headlines will play the most important role in attracting new customers.

David Ogilvy, one of the most legendary advertisers of all time, explains why headlines matter so much:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

He’s right. Nearly 80% of people will only read your headline. In most cases, the number is higher. Only 20% will continue reading to take in your whole product description.

This makes the headline the most crucial part. The better the headline is, the more people it will lure into learning about your product or service. The more people that take the time to learn about your offering, the more sales you’ll make.

There are four main qualities your headlines should have:

  • Urgency: Your headline should convey a sense of urgency. It should be clear to the reader why they need your product or services, and, more importantly, why they need it now.
  • Unique: Your headline should tell people about at least one feature that makes your product or service unique.
  • Useful: What’s in it for your customer? Your headline should convey why people should care about your product or service.
  • Ultra-specific: Nobody likes generic headlines, especially if they’re clickbait. To make your headlines more trustworthy, try to be as specific as possible when explaining what your product or service is all about.

Use the Suitable Tone and Language

If there’s a language or tone barrier in your product or service description, it’s unlikely that people will stop to read what you’ve written. It’s critical that you use a suitable tone and understandable language, especially if you’re selling a valuable product and service that appeals to emotions.

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Also, every headline you use, especially if you’re selling a highly valuable product or service, should appeal to people’s particular emotions. For example, you can write headlines that are:

  • Aggressive: Sometimes, you’ll want your headlines to show people that they can become better than everyone else with your product or service. For example, “The fishing rod that will help you rule the water.”
  • Competitive: Your headlines can appeal to the competitive nature of humans. For example, you can write a headline like, “Win fishing competitions with this ultra-advanced rod”.
  • Curiosity: Headlines that successfully raise a reader’s curiosity are always very effective. You can write something like, “The best fishing rod money can buy.”

In general, you should write headlines focused more on the benefits of your product or service than on technical features. For example, if you say your product is fast, you’re describing a feature, but when you point out that it’ll save users one hour out of their busy day, you’re describing a benefit.

Read your description out loud. Does it sound like a conversation you’re having with a friend or just a string of words generated through technicality? The result should be the former. If it’s not something you would casually say to your friend, you should change it.

Your tone should be as natural as possible. This helps customers find relatability with your product and brand.

If you opt for one tone for one product, make sure that you use the same tone in all similar products to create a brand identity. Being consistent with your tone and language helps people understand and relate to you.

Use Tested Copywriting Techniques

Let’s be honest, you can’t become a copywriter in just one day. But that doesn’t mean you can’t follow the same well-planned, tested framework that copywriters use to write high-quality product descriptions.

In this section, we’ll discuss three copywriting techniques you can use to make your product or service descriptions more effective.


AIDA stands for Attention – Interest – Desire – Action.

This is a highly popular framework that marketers use when creating copy for products and services.

  1. Attention: The first part of your product or service description should capture your readers’ attention. You can do that by asking a compelling question, for example, or presenting them with a statistic.
  2. Interest: The next step is to increase the reader’s interest. You can do this by quickly listing the benefits of your product with bullet points.
  3. Desire: After capturing their interest, you’ll want to increase your reader’s desire for your product or service. A way to do that is by promising a desirable result or by describing a specific outcome they will achieve by using your product or service.
  4. Action: When you’ve successfully created a desire for your product or service in your reader’s heart, give them a specific action you’d like them to take. In most cases, that will prompt you to purchase what you’re offering.

With those four steps taken, you’ll have successfully written your product descriptions according to the AIDA framework.

Use Power Words That Sell

Power words naturally get an emotional reaction from humans Because power words make people curious and intrigued, they help increase sales.

These words convince customers to take a leap and buy the product, and are also part of the copywriting technique.

Power Word Samples

Using “incredible” instead of “very good” and “jaw-dropping” instead of “surprising” are two common examples of how copywriters use power words to create good content.

Some other power word examples are:

  • Backbone
  • Eye-opening
  • Amazing
  • Blissful
  • Breathtaking
  • Conquer
  • Fearless
  • Grateful
  • Jubilant
  • Mind-blowing
  • Sensational
  • Triumph
  • Spectacular
  • Staggering
  • Uplifting
  • Wondrous
  • Victorious

Instead of saying, “these glasses will give you the best vision,” you could say, “these shades are a real eye-opener.” This derives away from generic words and keeps the audience curious.

Make Descriptions Easy to Scan

People nowadays have extremely short attention spans. They need instant information that satisfies them or influences their decisions. Boring, long, and technical descriptions will lose clients.

Instead, you should make your descriptions scannable. The buyer should get the information or motivation they need to buy the product in your description, without having to scroll through multiple pages.

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You can make bullet points to list essential features of your product or service. If you make your descriptions simple enough to read quickly without dozing off, you’ll gain customers.

Focus on the Product or Service Benefits

Focus on the benefits of your product or service while writing your description and not just exaggerate its importance without any facts. For instance, if you’re selling a juice box, mention its vitamins and beneficial nutrients instead of just writing that it’s tasty.

Two strategies will help you focus on the benefits of your product or service while writing descriptions: FAB and PAS.


FAB stands for Feature – Advantage – Benefit.

This is a popular copywriting technique you can use when showcasing the benefits of your product or service. It helps grab attention and create desire. Here’s what each part means:

  • Feature: When following this framework, you’ll start by clearly describing a feature of your product. For example, “This LED light uses 50% less electricity than a conventional light bulb.”
  • Advantage: State the effect that feature will have on your customer. Continuing our example, the advantage statement would be, “Using this LED bulb will lower your electricity bill.”
  • Benefit: Finally, state the result or outcome that will be achieved. In our LED bulb example, the benefit statement might be, “You’ll save hundreds of dollars every month.”

While FAB is not necessarily a framework for writing a complete description, it’ll come in handy when you’re trying to creatively state the features and benefits of your products or services.


PAS stands for ‘Problem – Agitate – Solve’.

This, like AIDA, is an extremely effective copywriting framework you can use to write your product or service descriptions. You may have seen this strategy used in TV commercials, but it works great for written product and service descriptions too.

Here’s a break-down of this strategy:

  • Problem: At the start, you emphasize and reaffirm the current problems your reader is facing. For example, if you’re selling a smartphone power bank, the problem you would stress is having your phone battery run out in the middle of the day.
  • Agitate: The strategy of agitating is what marketers call twisting the knife. You intentionally make your audience uncomfortable by exaggerating or expanding on the problem you described.

In our phone power example, having the battery die in the middle of the day can mean missing a call from your boss, getting lost because you can’t use Google Maps, or missing an important email.

  • Solve: In the final part of this strategy, you take a positive turn and show how the problem can be avoided simply by using your product or service. Returning to our example, you could stress that buying your power bank means the reader’s phone will never die at the wrong time.

In short, with the PAS formula, you make your audience uncomfortable in their current situation, then turn up the heat by highlighting additional problems they might run into. Finally, you release the tension by describing how your product can save customers from ever even experiencing the problem.

There’s some psychological manipulation involved, but PAS is a very effective strategy for writing product descriptions!

Include Keywords in Your Product & Service Descriptions

If you’re selling your products or services through the internet, one thing you must focus on is keyword optimization.

That’s because, on the internet, people are always searching for products using search engines like Google. When they’re searching, they have a high buyer’s intent. That means they’re very close to buying and are just looking for the right product or service.

You want your offerings to be shown to these motivated prospects, and the only way that’s going to happen is to optimize your product or service descriptions with high-value keywords.

Here are three good sources you can use to find profitable keywords:

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  • Google Keyword Planner: Google Keyword Planner was initially the go-to tool when people wanted to get information regarding keywords. If you’re a Google Ads user, this might prove to be a valuable tool. It shows how many searches are being made for a particular keyword and the competition. This knowledge will be helpful when you’re choosing keywords, and it will help you avoid a keyword that nobody is using in searches.
  • Ahrefs: If you want a robust search engine optimization (SEO) tool that can provide a lot of data about specific keywords, Ahrefs is a great choice. It helps find new keywords, and you can use it for other SEO tasks as well.
  • Answer The Public: For those who need a tool that helps find a lot of long-tail keywords, Answer The Public is a good option. This handy tool lists keywords related to a specific keyword.

The last tool listed is essential. Before you begin your keyword research, it’s vital to understand the benefits of using ‘long-tail’ keywords. These keywords have high value and less competition, making it easier for your website to rank higher if you use them.

Finally, after you’ve found the appropriate keywords for a particular product or service description, add them in the following places:

  • your description headline (i.e., H1 tag)
  • the body text, two or three times
  • sub-headings (i.e., H2 and H3 tags)
  • metadata descriptions

Use High Quality Images

After successfully implementing these strategies, you don’t have to stop there. Here are some additional ways you can improve your product or service descriptions.

Images are proven to increase conversion rates. The best thing you can do is take high-quality pictures of your product or service in action. When you add the image next to your attractive description, the result will be more engaging than text alone.

Add Compelling Offers

To boost your sales, add an attractive discount offer, a money-back guarantee, or free replacement. Include this at the end of your product or service description as a final hook to prompt the reader to respond to your call to action.

These two ways of improving your product or service descriptions will help them perform much better, resulting in increased sales.

Before we finish up, let’s look at some examples of product and service descriptions to give you a better idea of how to write them.

Product Description Examples

When searching for a product of your choice on the internet, you’ll find thousands of links selling the same or similar thing. But you always stop on the description and image that capture your mind. That’s how a good product description works.

Nasty Gal uses the “fun-loving girlfriend” tone for every description of their products on the entire site, even in the product titles. They call their high-heels “Hey Sweet Thing Heels.” This tone is carried out throughout the site, even its name itself. Other products are titled “Curse the Haters Heels” and “Settle the Score Crop Top.”

They’re selling products that can trigger impulse buying, and making their customers believe the products can improve their self-esteem. These sassy product titles and even sassier descriptions ensure that these are products that one woman would recommend to another.

An excellent example of a product description was shown by Sivana Spirit for their Natural Amethyst Ring. The description says, “Wear this Natural Amethyst Ring to create a protective energy field around your body. Amethyst is believed to assist in transmuting the negative energies within…

This description features “power words” rather than just simple statements. It encourages a customer to wear the ring not because it looks cool but because it helps you live a positive life.

Service Description Examples

The key to writing service descriptions to focus on the service’s need and its additional benefits and power to fulfill that need. Pay close attention to your tone, especially if you’re running a service business. You have to choose one tone according to your service and stick with it for the rest of your career.

While real estate agents select a tone that makes them sound trustworthy and committed, lawyers often use a technical tone to deliver an impression that they are knowledgeable and expert.

Recently, a divorce lawyer on Facebook and Twitter went viral because of the humorous tone in his ads.

He wrote, “which one’s more disappointing, your marriage or last night’s episode of Game of Thrones?” In another ad, he said, “Get your mom what she really wants for a mother’s day, a divorce!

Focus more on the tone of the description when it comes to service and less on obvious, uncreative words like “professional,” “excellent,” and “expertise.”

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Better Product & Service Descriptions Means Better Sales

If you’re serious about improving your product and service descriptions, implement the tips we’ve covered in the article.

  • Your descriptions will be clear and concise. By using simple language, a tone of voice that resonates with your customers, and a tested copywriting framework, your product and service descriptions will have a more significant impact on your target audience.
  • You’ll build trust. Because your descriptions are easy to understand, your audience will find what you’re saying to be highly relevant. This will increase your audience’s trust in you.
  • You’ll increase your conversions. The benefit of high-quality product or service descriptions is that they will directly impact your audience’s behaviour, turning many of them into customers.

That’s the bottom line. Well-written product and service descriptions result in more sales!


How do you write a description of products and services? ›

Tips on Writing the Products and Services Section
  1. Indicate Why Your Product or Service Is Needed.
  2. Highlight the Features of Your Product or Service.
  3. Focus on Benefits.
  4. Be Clear and Concise.
  5. Show Off Expertise, Experience, and Accolades.
  6. Be the Expert, But Use Layman's Terms.
14 Oct 2022

What is the effective way of writing a product description? ›

Focus on benefits and features

A good product description should focus on the product's features and benefits. Obviously, the features are a bit more clear cut. The benefits will require a bit more creativity and understanding of your target audience. However, both features and benefits allow for creative writing.

What are the 10 tips of writing product description? ›

Tips for How to Write Product Descriptions

Use headers and bullet points. Choose expressive words. Appeal to your audience's feelings. Utilize e-commerce SEO best practices, like keywords.

How do you write a product description quickly? ›

Make your product descriptions short and sweet.

Don't overthink it. Use conversational paragraph-long descriptions to engage fans and ideal customers as well as quick bullet points with need-to-know specs to concisely convey the most important information for online shoppers.

What are examples of product and services? ›

Products and services often work closely together, especially from a sales and marketing perspective. For example, if a consumer purchased a new car from a dealership, that car would be the good being sold. However, the services associated with maintaining the vehicle, such as oil changes, may also be part of the deal.

Why are product and services descriptions important? ›

1. Why are product descriptions important? Product descriptions help a customer make informed purchasing decisions. They also make your website look professional, as it would be absurd to just list products and their prices, without informing the customer anything about them.

What is description and example? ›

The definition of a description is a statement that gives details about someone or something. An example of description is a story about the places visited on a family trip. noun.

What are the two ways of effective writing? ›

Effective writing is readable — that is, clear, accurate, and concise. When you are writing a paper, try to get your ideas across in such a way that the audience will understand them effortlessly, unambiguously, and rapidly. To this end, strive to write in a straightforward way.

How do you write content for a product? ›

10 tips for writing product content
  1. Define your buyers. You've probably encountered the term 'personas' before. ...
  2. Create a template. ...
  3. Make it easy to read. ...
  4. Keyword research. ...
  5. Product titles. ...
  6. Features and benefits. ...
  7. Specifications. ...
  8. Be persuasive.
20 Sept 2022

How do you write a product review example? ›

How to write a product review
  1. Introduce the product or service. ...
  2. Empathize with your readers. ...
  3. Identify your target audience. ...
  4. Explain benefits and features. ...
  5. Include additional social proof. ...
  6. Summarize your review. ...
  7. Publish your review.

How do you write SEO friendly product descriptions? ›

  • Write for Buyers, Not Bots.
  • Major on Benefits (Include Features)
  • Target the Right SEO Product Keywords.
  • Let Buyer “Awareness” Drive Your PDP Length.
  • Create Unique SEO Product Descriptions for Each PDP.

How long should product descriptions be? ›

How long should a product description be? A product description should be between 305-400 words, or however long is necessary to address the main features of the product and a brief overview of its benefits to the consumer.

How do you write a description? ›

7 Tips for Writing Descriptive Sentences
  1. Cut out obvious descriptions. ...
  2. Use surprising words. ...
  3. Remember sensory details. ...
  4. Make use of figurative language. ...
  5. Think about who is doing the describing. ...
  6. Be wary of over-description. ...
  7. Read good examples of descriptive writing.
19 Aug 2021

What are 5 examples of goods and services? ›

Examples of goods are automobiles, appliances, and clothing. Examples of services are legal advice, house cleaning, and consulting services. The output of a business can lie somewhere between these two concepts. For example, a landscaping company could sell a homeowner a tree (goods) and also mow the lawn (a service).

What are the five 5 common differences between products and services? ›

Table showing the differences between a product and service
A product is tangible, it is physical and can be held, seen and movableA service is intangible, can only be felt and not touched
Product value is derived by the customerValue of service is offered by the service provider
8 more rows

What are the four important features of the detailed description of a product service? ›

Features of Services – 4 Main Characteristics: Intangibility, Inseparability, Variability and Perishability. Services are unique and four characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.

Why is it important to write a clear and attractive product description? ›

The best product description will not only convince customers that they want your product but that they need it and can't live without it! A product description is your chance to tell people why your company is the best and why they should purchase your product.

Do people read product descriptions? ›

A major study from product experience company Salsify suggests that almost 90% of shoppers rate product content (descriptions, images, etc) as extremely or very important prior to purchase – and that half have returned something that didn't match the description they read online.

How do you write a good service page? ›

Here are 9 tips to consider when writing service descriptions for your website:
  1. Understand your customers. ...
  2. Features vs benefits. ...
  3. Connect with customer pain point. ...
  4. Use bullet points and subheadings. ...
  5. Avoid industry jargon. ...
  6. Provide specifics. ...
  7. Consider creating a page per service. ...
  8. Include a testimonial or case study.

What is a service description document? ›

Service documentation means a Aternity-written document that describes a Professional Service offering and provides an overview of the key benefits, service tasks, and any Deliverables included in such Professional Service offering, and any service description documents and proposals provided by Aternity to Customer.

What is a good example of descriptive writing? ›

My dog's fur felt like silk against my skin and her black coloring shone, absorbing the sunlight and reflecting it back like a pure, dark mirror. The sunset filled the sky with a deep red flame, setting the clouds ablaze. The waves rolled along the shore in a graceful, gentle rhythm, as if dancing with the land.

What is an example of a description sentence? ›

It is raining today; the crystal clear raindrops hit the ground silently.” “It's a dim, gluey, rainy day that feels like dark green, sticky frogs are on my skin.”

What are 3 examples of products? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
3 Jan 2022

How do you write a product introduction? ›

Tips for writing a product launch email

Start with a short greeting. Use images or videos to catch your audience's attention. Include links to more info, such as a blog post or a product demo. Include multiple CTAs so that it's easy for your audience to take the next step.

Can you copy product description? ›

The easy way involves copy and pasting the exact product description from the original manufacturer's site. After all, it is perfectly legal to do this. Large brands actually want you to take their exact product descriptions.

What is effective description? ›

Description begins in the writer's imagination, but should finish in the reader's.” - Stephen King. Descriptive writing is a powerful tool that adds life and depth to your writing. Effective descriptions breathe life into your ideas and put the reader in the scene where those ideas live.

What are the 5 features of effective writing? ›

The following is a brief description of five qualities of good writing: focus, development, unity, coherence, and correctness.

What are the 4 techniques of effective writing? ›

There are four different types of writing techniques in business:
  • Descriptive writing style. Descriptive writing immerses the reader into a story by creating a vivid picture of characters, settings and events in their mind. ...
  • Narrative writing style. ...
  • Persuasive writing style. ...
  • Expository writing style.

What is the best style of writing for online content? ›

Writing for the Web
  • Be concise. Do not say in 150 words what could be said in 75. ...
  • Write simply. ...
  • Avoid “marketingese” ...
  • Use the “Inverted Pyramid” style of writing. ...
  • Use keywords. ...
  • Use headings. ...
  • Break up different ideas into different paragraphs. ...
  • Make your text skim-friendly.

How do you write product features? ›

Product features explain to customers what they'll get from your product.
How to Prioritize Product Features:
  1. Identify top customer wants and needs.
  2. Determine how features add value for customers.
  3. Start with your product goals and address your product roadmap.
  4. Rank features based on the metrics that matter to your business.
11 Aug 2022

What does a blog include? ›

A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs.

What makes an excellent product review? ›

A powerful product review should clearly point out who the product is for. Another reason why people read product reviews is even simpler. Users want to make sure the product is the best of its kind. Take marketing tools — people want to make sure they're straightforward, user-friendly and generally easy to handle.

What is a headline in a product review? ›

You can use your headlines to illustrate the benefits the user will get from the product or any negatives that the reader needs to know. Creating your subheadings before you write the rest of your review will help to keep your content focused and valuable to your audience.

What keywords should be included in a product listing? ›

They exist within product titles and descriptions and should be chosen carefully. Ideally, they should reflect the primary way you think people will find your product.
What are Primary (Title & Description) Keywords?
  • Brand.
  • Product line.
  • Material or key feature.
  • Product type.
  • Color.
  • Size.
  • Packaging/Quantity.
10 Feb 2021

What is an SEO page description? ›

The SEO site description represents your homepage. Search engines show this description in search results for your homepage if they don't find content more relevant to a visitor's search terms. To add an SEO site description: In the Home menu, click Marketing, then click SEO.

What is a detailed description of a product? ›

A product description is the marketing copy that explains what a product is and why it's worth purchasing. The purpose of a product description is to supply customers with important information about the features and key benefits of the product so they're compelled to buy.

How do you describe a product in marketing? ›

But for the most part, a product description should be short and to the point. Try to include keywords that are search engine friendly. But if you can't fit them in the description, put them in the product title instead. If nothing else, focus on using power words in your descriptions to make the product stand out.

How would you describe your product or service? ›

A clear and compelling description provides potential customers with details about features, problems that can be solved, and answers questions. It highlights the value, describes benefits, and showcases the unique selling points that make the product or service stand apart from competitors.

How can I improve my descriptive skills? ›

Make appropriate use of the present tense as well as sense verbs. Use descriptive words (descriptive adjectives, adverbs or adverbial expressions). Be precise and use sensory/descriptive words (adjectives).

What is descriptive paragraph example? ›

Example of a Descriptive Paragraph About Person

He is tall and has broad shoulders. He stands like a hero protecting the person next to him. He has a fit body, just like a statue. The features on his face look too pronounced and he has a small nose.

What is description and example? ›

The definition of a description is a statement that gives details about someone or something. An example of description is a story about the places visited on a family trip. noun.

What are 3 examples of products? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
3 Jan 2022

How do you write a business description example? ›

Begin with a focused company introduction that tells about the management style of your company. Avoid using idioms and phrases. State the mission statement as clearly as possible. Define your company's policy in catchy terms keeping your target customers in mind.

What are 5 examples of goods and services? ›

Examples of goods are automobiles, appliances, and clothing. Examples of services are legal advice, house cleaning, and consulting services. The output of a business can lie somewhere between these two concepts. For example, a landscaping company could sell a homeowner a tree (goods) and also mow the lawn (a service).

How do you write a product description in a business plan? ›

Tips for writing a product description
  1. Engage the reader. ...
  2. Ensure that your product description is easy to understand. ...
  3. Show off a little. ...
  4. Show the need for your product. ...
  5. Emphasize your product's unique features and benefits. ...
  6. Keep your description consumer-focused.

What are two good ways to write a good description? ›

How do you write good character description? 5 techniques
  • Give character description via action. ...
  • Use figurative language such as simile and metaphor. ...
  • Use physical details for personality, not only visuals. ...
  • Combine physical descriptions with movement and gesture. ...
  • Use character description to reveal the observer, too.

What is an example of a description sentence? ›

It is raining today; the crystal clear raindrops hit the ground silently.” “It's a dim, gluey, rainy day that feels like dark green, sticky frogs are on my skin.”

What are 10 examples of products? ›

Examples of shopping products
  • Computers.
  • Mobile phones.
  • Entertainment equipment, such as an Xbox or PlayStation.
  • Cameras.
  • Household furniture.
  • Washing machines and dishwashers.
  • Clothing.
  • Sports equipment.

What are the 7 types of products? ›

The seven types of products are:
  • Premium or luxury goods.
  • Unsought products.
  • Niche Products.
  • Commodities.
  • Consumer preferences.
  • Convenience products.
  • Complementary goods.

How do I describe my business in one sentence? ›

Your one-sentence business statement is a clear and concise description of what your business does, who you do it for, why you do it, and what sets you apart from your competition. Here are 10 different ways this can be useful for you: You can add this to your business plan. You can use this as an elevator pitch.

What should be included in a business description? ›

Include the basics of your business, such as the origin, name, location, business structure, management, number of employees and hours of operation. It can also be helpful to categorize your business in a specific industry to provide context for the reader.


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