Social Media Marketing for Beginners: How Does It Work and What You Need To Know - Markitome (2023)

Social media is one of the most potent communication, marketing, and connection tools. It has become an essential part of how we interact with each other and how we market products and services. If you are new tosocial media, you may be overwhelmed by all the different platforms, features, and options. But don’t worry—it doesn’t have to be complicated! This guide provides an overview of the basics of social media, including what it is, how it works, and what you need to know to get started. Whether you are just starting with social media or have been using it for a while, this guide will help you understand the fundamentals and get the most out of your social media experience. So let’s get started!

What is social media marketing?

Social media marketing is building relationships with the people who use social media platforms like Facebook, Twitter, LinkedIn, and Instagram. For businesses, this process is also called social media strategy or social media campaigns. It is important to note that social media marketing is not the same as social media advertising. Social media marketing is relationship-based, while social media advertising is a paid system run by social media platforms to get you in front of a wider audience. For example, if you want to reach people outside your network with an update about a company event, you can post to your company’s social media channels. If you expand your reach to a broader audience, you can use paid ads on social media.

How does social media marketing work?

Social media works by having peopleengagewith you and each other on various platforms. Whether liking, sharing, or commenting on your posts or creating their own, these interactions create a positive experience for your followers and can help you reach new people. As the number of users on each social media platform grows, the greater the chance is of someone seeing your posts. You can use various tools to increase the number of people who engage with your content, including posting at the correct times, using engaging images or videos, and adding calls to action (CTAs) in your posts. When someone engages with your content, it shows up in their feed, and you can see other people on the platform. In addition, your engagement also shows up on their feed, bringing you one step closer to building relationships with new people.

Benefits of social media marketing

Social Media Marketing for Beginners: How Does It Work and What You Need To Know - Markitome (1)

Social media marketing has many benefits, including:

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Better customer engagement:Social media allows you to communicate with your customers in real time. You can promptly respond to questions, comments, and field issues, creating a better customer experience.

Improved brand perception:When you use social media to share your brand story, you put a human face to your company and make your customers feel like they are a part of your brand. Making customers feel like they are part of the brand experience makes them more loyal to your company.

Higher conversions:Social media marketing often uses other marketing efforts. When people engage with your content and follow your brand, you can use this information to build a relationship and convert these people into customers.

Increased brand awareness:Even if people don’t engage with your posts, when they see your posts on their feed, they become more aware of your brand. It can lead to more people learning about your company and deciding to buy your products.

More insight into your target customers:Social media allows you to interact with your customers on a deeper level than with other marketing channels. You can better understand the people who follow your brand and the things they care about. This information can help you tailor your content and make it more relevant to your audience, leading to more engagement.

Tips for getting started with social media marketing

Choose the proper social media channels:When starting with marketing, choosing the correct channels for your business is essential. With so many different platforms, deciding where to focus your efforts can be challenging. When selecting which channels are most suitable for your business, consider the target audience of each forum, and contemplate how your offerings will fit into those conversations. Keep in mind that you don’t need to use every single platform. Instead, choose 2-3 channels that make the most sense for your business, and focus your efforts there.

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Develop a social media management strategy:While you might want to be on every social media platform, this is not a realistic goal for most businesses. So, work with your team to develop a social media management strategy. It should include which channels you plan to use and how you will manage those channels. For example, you may use Facebook for your brand’s page, Instagram for visual content, and Twitter for short, snappy posts.

Create a content calendar:Once you have selected the social media channels you plan to use, you will need to decide how frequently you want to share your content. An excellent way to do this is to create a content calendar. Put together a calendar of the types of content you plan to publish on each channel with the desired time you want to upload it. It will help you stay organized and make sure you are posting content consistently on each channel.

Create engaging content:The most important thing you can do when publishing content on social media is to make it engaging. When creating content, focus on creating something that will encourage your audience to interact. For example, it could be photos, videos, or written posts. As long as it’s engaging, it has a good chance of being shared among your followers.

Creating a social media marketing strategy

Social Media Marketing for Beginners: How Does It Work and What You Need To Know - Markitome (2)

Creating a social media strategy is an essential aspect of your social media marketing plan. Consider how social media fits into your marketing strategy when designing your system. Every part of your business—from your branding to your content—should support your social media strategy. Your social media strategy should include the following:

– Target audience: A crucial part of your social media strategy is defining your target audience. It allows you to tailor your social media content to your specific audience, leading to more engagement.

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– Content calendar: A content calendar will help ensure all your social media channels consistently update with new content.

– Branding: Your social media channels are an extension of your overall business. It is an excellent opportunity to show your company’s unique personality. But make sure the content represents your business values and is consistent with the rest.

– Goals: Before creating content, you must set goals for your social media marketing campaign. It will help you measure your success and make necessary course corrections.

– Tools: Once you’ve created your social media strategy, you need to ensure that you have the right tools to measure your success. It includes choosing the right social media analytics tools to help you track your performance.

Building your social media presence

Building your social media presence is an ongoing process. Therefore, thinking of new and exciting ways to engage your audience regularly would be best. The following tips can help you build your company on social media:

– Post at the correct times: When you post on social media can significantly impact how many people see your content. Certain times of day get more engagement than others. When deciding when to post, consider your audience’s time zones, and try to post when they are most likely to be online and engaged with social media.

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– Post regularly: If you only post once in a blue moon, your audience will forget about you. Therefore, posting every day is crucial to growing your social media presence.

Analyzing your social media performance

After using social media for a while, you will want to analyze your performance and decide if you need to adjust your strategy. Here are a few things to consider when you are reviewing your social media performance:

  • What are your goals for each platform?
  • What are your KPIs?
  • What is your social media ROI?
  • How do you measure your social media success?
  • What are your strengths and weaknesses?
  • Is there anything that we can improve?

Based on your review, you can determine if you need to make any changes to your strategy.

Social media is an integral part of any marketing strategy. But if you don’t have a plan, knowing where to start and how to be effective can be challenging. This guide will walk you through the basics of social media, including what it is, how it works, and what you need to know to get started. With this knowledge, you can create a social media strategy, build your presence on the best platforms, and then analyze your performance to see how you can improve.

Want more tips to improve your social media strategy, contactMarkitome.


How to get into social media marketing with no experience? ›

While it is possible to become a social media manager with no experience, earning social media certifications is a great way to hone your skills and stand out from the crowd of freelancers. Many courses are free. Look for certification classes offered through HubSpot, Hootsuite and Coursera. Create a marketing plan.

Can I learn social media marketing on my own? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

How can I teach myself marketing? ›

5 Proven Ways to Teach Yourself Online Marketing
  1. Take every class you can get your hands on. ...
  2. Teach yourself online marketing through books. ...
  3. Seek mentors to help you. ...
  4. Practice what you're learning. ...
  5. Never stop learning.
Jan 17, 2022

How long does it take to learn social media marketing? ›

Most people who start a website and open some social media accounts can pick up social media marketing in three to six months. Classes are the most efficient and economical way to acquire the skills you need to switch to a career as a Social Media Marketer. You can complete a certificate course in two to four months.

What are the 4 C's of social marketing? ›

Communities, conversations, channels and campaigns that drive word-of-mouth buzz are the 4C's of social media marketing. Understanding them and their interrelationships is the key to social media marketing success.

What are the 4 P's of social marketing? ›

Most people have heard of the four P's used in social marketing: Product (key benefits, service or behavior change), Price (the cost of stopping an unhealthy behavior or adopting a healthy one), Place (the opportunities and access to products, services and places to engage in the behaviors), and Promotion ( ...

What are the 5 P's of social marketing? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.

How can I get into marketing with little experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
May 20, 2022

Is it hard to learn social media marketing? ›

Social media marketing is not necessarily hard to learn, but it does take time, effort, and persistence.

Where can I learn social media marketing for free? ›

17 Free Social Media Marketing Courses:
  • TikTok Marketing Masterclass (Influencer Marketing Hub)
  • What is Social? (Coursera)
  • Social Media Analytics Course (Quintly)
  • Social Media (HubSpot)
  • Social Media Marketing Certification (eMarketing Institute)
  • The Business of Social (Coursera)
Jun 8, 2022

Can anyone be a social media marketer? ›

Yes. You can become a social media marketer as long as you get the right certificates, develop essential skills, and gain some relevant work experience. However, having a degree can make your career journey easier, especially if you're interested in the top positions.

What should I learn first in marketing? ›

Learn Digital Marketing Fundamentals

The first step toward beginning a career in digital marketing is to acquire core technical competencies in SEO and SEM, analytics, social media marketing and advertising, and email marketing.

What are the 5 marketing Lessons? ›

As you prepare next year's content strategy, think about how you can apply these lessons in 2021 and beyond.
  • Marketing Lesson 1: Stay Flexible.
  • Marketing Lesson 2: Lead With Empathy.
  • Marketing Lesson 3: Stand by Your Values.
  • Marketing Lesson 4: Be Honest.
  • Marketing Lesson 5: Simplify Everything.

Where can I study marketing for free? ›

Whether you're a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
Where to Find Free Marketing Courses
  • HubSpot Academy. ...
  • Copyblogger. ...
  • Coursera. ...
  • Udemy. ...
  • WordStream. ...
  • edX. ...
  • LinkedIn Learning (formerly ...
  • Alison.
Jan 12, 2023

How much should a beginner social media marketer charge? ›

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

Is it worth to learn social media marketing? ›

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030.

What are the top 3 best practices for social marketing? ›

Social media marketing best practices
  • Research your audience. ...
  • Build a presence on the right social media networks. ...
  • Strategic is better than clever. ...
  • Audit your performance. ...
  • Develop consistent brand guidelines. ...
  • Schedule your content in advance.

What is the 4 1 rule in marketing? ›

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

What do you mean by 4 A's of marketing? ›

That's why one of the most effective marketing strategies is using the 4 A model: Acceptability, Affordability, Accessibility, and Awareness.

What are examples of social marketing? ›

Social marketing examples
  • Anti-smoking. ...
  • Healthy diet and exercise. ...
  • Health charities and organizations. ...
  • Safe driving. ...
  • Substance abuse. ...
  • Suicide and mental health awareness. ...
  • Breastfeeding. ...
  • Bullying.
May 17, 2021

What is the primary goal of social marketing? ›

The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

What are the 5 C's of social media? ›

The 5 Cs of Social Media -- Coordinates, Channels, Content, Connections, and Corrections -- are interconnected elements used to craft an effective strategy.

What makes good marketing? ›

What makes a good marketing strategy? Knowing your target customer, taking an integrated approach to your campaigns, knowing and communicating your USP, focusing on your customer's problems and above all, committing.

What are the keys to marketing success? ›

Marketing Planning: 7 Keys to Successful Campaigns
  • Carry Out SWOT Analysis. ...
  • Conduct Market Research. ...
  • Determine the Target Audience. ...
  • Develop Marketing Tactics. ...
  • Determine Your Budget. ...
  • Develop an Implementation Schedule. ...
  • Develop Monitoring and Evaluation Tactics. ...
  • Executive Summary.

Can Shy people do marketing? ›

If you're student or a seasoned professional looking to change careers and you're an introvert – please don't get scared away from opportunities in marketing just yet. Those with introverted tendencies have a lot to offer the profession. Being introverted doesn't mean you're shy or a misanthrope.

What is the simplest form of marketing? ›

In its simplest and best form, marketing aligns to and partners with sales to connect a business with customers who want to buy what the business offers. The marketing / sales partnership identifies the best customers and researches what they need.

What is the easiest form of marketing? ›

Email marketing is one of the easiest, most effective types of digital marketing, as it consistently reaches an audience of regular customers and potential buyers. Many businesses send daily emails to their contacts, with over 100 billion emails sent and received around the world every day.

What are 5 job duties of a social media marketer? ›

Social Media Marketing Manager Qualifications/Skills:
  • Social media skills.
  • Creating and maintaining client relationships.
  • Coaching and subordinate involvement.
  • Managing Processes.
  • Self-motivated yet customer-focused.
  • Proficient in marketing research and statistical analysis.
  • Familiar with financial planning and strategy.

What does a social media marketer do daily? ›

The day-to-day life of a social media manager entails checking the day's scheduled posts, making any changes needed, editing copy, and meeting with fellow marketing team peers on upcoming campaigns, product launches, or other promotional opportunities — like a CEO interview or a new partnership that you'd like to ...

What exactly does a social media marketer do? ›

Social media marketers are marketing specialists who use social media platforms to promote a company's offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.

What are the 5 steps of social media marketing? ›

The 5-Step Social Media Marketing Plan
  • Step 1: Audit your previous social media performance. ...
  • Step 2: Define your social media marketing goals for 2021. ...
  • Step 3: Create audience personas. ...
  • Step 4: Identify distribution channels and key times to post. ...
  • Step 5: Check out your competitors.
Mar 9, 2022

What are the 7 P's of Social Marketing? ›

These seven are: product, price, promotion, place, packaging, positioning and people.

What are the 7 C's of social media? ›

These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively.

What are the 5 C's of marketing? ›

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

What are the 4 types of marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.


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